WE CARE (Women Empowered through COPD Awareness and Respiratory health Education) Campaign
Overview
Organization: Respiratory Health Association
Start Date: 07/2022
End Date: Ongoing
Primary Goal: Goal 1: Empower people with COPD, their families, and caregivers to recognize and reduce the burden of COPD.
Secondary Goal(s):
- Goal 2: Improve the prevention, diagnosis, treatment, and management of COPD by improving the quality of care delivered across the health care continuum.
Objective(s):
- Increase public awareness of the risk factors and symptoms of COPD so that earlier diagnosis of symptomatic individuals becomes the norm
- Increase the effectiveness and variety of outreach communication campaigns and activities that utilize evidence-based approaches to raise awareness of COPD, particularly among those at high risk, and help people diagnosed with COPD manage the disease
- Develop, disseminate, and maintain unified, multidisciplinary, and patient-centric national guidelines for COPD that are accessible and easy to follow
- Develop a unified, multidisciplinary educational curriculum for health care professionals, including primary health care providers, using harmonized clinical practice guidelines
Collaboration: Learn More Breathe Better
Activity Type: Patient education, Campaign, Material or product, Provider education
Activity Description
Respiratory Health Association (RHA) is developing a public awareness campaign, Women Empowered through COPD Awareness and Respiratory health Education (WE CARE), aimed at women who have or who may have COPD. The campaign is two pronged – 1) patient-focused media materials and 2) a provider-focused education series. The patient-focused part of the campaign will focus materials around three main themes – identifying COPD signs and symptoms, tobacco cessation, and available treatments. The provider education series will include best practices videos, office materials, and a community health worker training with emphasis on women and COPD. Inspiration for this campaign came from recent data showing an upward trend of COPD diagnoses among women.Audience
General Audience: Patients, Caregivers or family members, General public, Health professionals
Focused Audience: n/a
Program Reach: National
Type of Area: Urban, Suburban, Rural
Setting: Online
Cost and Funding Sources
Funding for this project was awarded from the 2022 LMBB subcontractor grant.Impact Analysis
Impact will be reported at the end of the project period in April 2023.Advice or Lessons Learned
Advice and lessons learned will be reported at the end of the project period in April 2023.Contact Information
Respiratory Health Association
Sr. Director Strategy, Programs and Policy
Chicago
Illinois