COPD Awareness Campaign
Overview
Organization: Emphysema Foundation of America
Start Date: 11/2021
End Date: 05/2022
Primary Goal: Goal 1: Empower people with COPD, their families, and caregivers to recognize and reduce the burden of COPD.
Secondary Goal(s):
- Goal 2: Improve the prevention, diagnosis, treatment, and management of COPD by improving the quality of care delivered across the health care continuum.
- Goal 4: Increase and sustain research to better understand the prevention, pathogenesis, diagnosis, treatment, and management of COPD.
Objective(s):
- Increase public awareness of the risk factors and symptoms of COPD so that earlier diagnosis of symptomatic individuals becomes the norm
- Increase the effectiveness and variety of outreach communication campaigns and activities that utilize evidence-based approaches to raise awareness of COPD, particularly among those at high risk, and help people diagnosed with COPD manage the disease
- Expand opportunities to increase COPD awareness across the public-private spectrum
- Develop and encourage the use of a written, patient-centric COPD management plan tool, with appropriate cultural and health literacy considerations, which can be customized with input from the patient's health care provider(s)
- Improve access to care for people with COPD, particularly for those in hard-to reach areas
- Improve methods for earliest detection and diagnosis and develop effective strategies for preventing the onset and progression of COPD
- Promote research that can lead to strategies that help prevent the onset and progression of COPD and improve the quality of COPD care and management
Collaboration: Radion Zion
Trudeau Society
Cedars Sinai Medical Center
Breathe Southern California
Activity Type: Patient education, Campaign, Material or product, Provider education
Activity Description
Emphysema Foundation of America's (EFA) awareness campaign is projected to reach a total of 20,000 individuals and will target men and women over age 35 throughout Southern California who may be at risk of COPD. The public awareness campaign will make use of existing Learn More Breathe Better materials and videos as resources and include promotion of messaging content to target populations. The messages include:*COPD affects all ages, genders, and races.
*Get tested for COPD if you have symptoms of early-stage COPD or common risk factors.
*Tobacco use and secondhand smoke are risk factors for COPD. Quit now.
*Nearly 30% of people with COPD need mental health support. Find out how to get help.
Promotion messaging will be done on EFA's websites and social media platforms. EFA is also partnering with a local independent radio station to provide a public awareness campaign in Spanish.
Health Care Professional Awareness Campaign
EFA will target providers through our health care professional awareness campaign. Our target audience will include providers from our STIVE referral sites, local providers, and providers who are members of a local physician and allied health organizations and societies. EFA will communicate provider-targeted information (e.g. early detection, diagnosis, treatment) to these providers to increase awareness about early diagnosis of COPD. Information that will be provided to community-based health care professionals:
*COPD Health Caer Provider Toolkit
*COPD LMBB - Essentials for Health Professionals
*What You Say Makes a Difference
Audience
General Audience: Patients, Caregivers or family members, At-risk populations, General public, Health professionals
Focused Audience: Hispanic/Latino, Asian or Pacific Islander, African American/Black, Men, Women
Program Reach: Local: Southern California
Type of Area: Urban, Suburban, Rural
Setting: Workplace, Online, Radio Station
Cost and Funding Sources
Impact Analysis
Activity to initiate on November 2021. The impact will be reported at the end of the program.Advice or Lessons Learned
Independent radio stations can reach a hard-to-reach population that is not in social media accounts. Would recommend other organizations collaborate with independent radio stations more often.Related Links
Contact Information
Emphysema Foundation of America
Senior Manager of Programs & Research
Los Angeles
California