Promoted NIH Breathe Better Network Resources for VA Pulmonary Providers
Overview
Organization: U.S. Department of Veterans Affairs (VA) Office of Rural Health
Start Date: 11/2023
End Date: Ongoing
Primary Goal: Goal 2: Improve the prevention, diagnosis, treatment, and management of COPD by improving the quality of care delivered across the health care continuum.
Secondary Goal(s):
- Goal 1: Empower people with COPD, their families, and caregivers to recognize and reduce the burden of COPD.
Objective(s):
- Expand opportunities to increase COPD awareness across the public-private spectrum
- Develop a unified, multidisciplinary educational curriculum for health care professionals, including primary health care providers, using harmonized clinical practice guidelines
Collaboration: We worked alone
Activity Type: Patient education, Campaign, Provider education
Activity Description
As part of the Office of Rural Health's National Rural Health Day campaign, our team compiled a list of resources for pulmonary providers which we promoted through VA Insider (an internal platform for VA employees). Unfortunately, we can't provide links to these materials as VA Insider is an internal platform behind the VA network. We also promoted our motion graphics video focused on home-based pulmonary rehabilitation in these materials.Audience
General Audience: Health professionals, Researchers
Focused Audience: n/a
Program Reach: National
Type of Area: Urban, Suburban, Rural
Setting: Health care, Online
Cost and Funding Sources
Impact Analysis
Our video promoting VA's Home-Based Cardiac and Pulmonary Rehabilitation programs, promotional materials, and list of resources for pulmonary providers have been shared widely for a total estimated reach of more than 1 million.Advice or Lessons Learned
When developing a multi-faceted communications campaign, it's important that the content is tailored to each platform (e.g., content for internal, VA employees has a different focus and tone than external content for public-facing Veteran and caregiver audience).Contact Information
U.S. Department of Veterans Affairs (VA) Office of Rural Health
Communications
Germantown
Maryland